Planning

What Does a Life Coach Do? A Plain-Language Guide

By Planning editorial team · Updated

A life coach works with you, usually in regular one-to-one sessions, to clarify what you want, plan how to get there and stay accountable to the steps you choose. The work is conversation: the coach asks questions, listens, reflects back what they hear and helps you turn insight into a small action. A coach does not diagnose, treat or tell you what to do. This guide explains what happens in a typical program, how it differs from therapy and advice, and what to look for.

The short version

A typical coaching program, step by step

Many coaches follow a similar path. One simple version has five steps:

  1. Discover. A short, friendly call (often 20 to 30 minutes) to see whether coaching together makes sense. The coach listens to your story, explains how they work and answers questions. It is not a sales pitch and there should be no pressure.
  2. Onboard. You sign an agreement, read policies and fill in a questionnaire so the coach understands your situation.
  3. Coach. You meet for sessions, usually weekly or every two weeks. You choose what to work on, and you leave with one clear action.
  4. Track. Between sessions you do the action and send a short check-in.
  5. Review. Every month, and at the end of the program, you and the coach look at progress together.

What happens in a session

A session often lasts 45 to 60 minutes and follows a rhythm like this:

PartRoughlyWhat happens
Arrive5 minutesCheck in: how are you, and how did the last action go?
Choose5 minutesYou decide what to work on today
Explore30 minutesThe coach asks questions, reflects what they hear and sometimes offers an exercise
Plan10 minutesYou turn insight into one clear action with a date
Close5 minutesYou summarize; the coach notes what was agreed

The exact timing varies. What stays steady is that you set the agenda and walk away with something to do.

What a coach may use

What coaching is not

Clear limits protect you.

If a coach notices something that belongs with another professional, such as a medical, mental health, legal or financial matter, a good one will say so kindly and suggest a suitable referral.

Coach versus therapist, in one table

CoachTherapist
Typical focusGoals, plans, accountabilityMental health, healing, patterns from the past
OrientationForward-lookingCan address past and present
Diagnosis or treatmentDoes not provideMay provide, within a license
QualificationVaries widelyLicensed professional

If you are unsure which you need, especially when you feel persistently low, anxious or unsafe, start with a licensed professional.

What makes a good coaching relationship

Results aside, a few things tend to mark coaching that works well:

What to ask before you hire a coach

If you want to coach

Coaching practices run on a repeatable path: a discovery call, paperwork, an intake, regular sessions with notes, check-ins and reviews. Our client onboarding checklist lays out the start of that path, and the first coaching session checklist covers the first meeting. Check what rules apply where you plan to work, and be honest about what training you do and do not have. A toolkit does not make you qualified; it makes your preparation consistent.

The ready-made path

The ReadyCoach Kit is built around that five-step path, which it calls The Client Path: discover, onboard, coach, track and review. It includes a Discovery Call Guide with suggested replies to questions like "What is the difference between coaching and therapy?" and "Will I definitely get results?", a Welcome Packet with a "coaching is / coaching is not" table and a session outline, eleven Session Toolkit documents and 50 coaching worksheets. Documents are editable in Word and Google Docs, with PDFs. The kit does not certify, accredit or train anyone.

Frequently asked questions

What is a life coach?

A life coach is a person who works with clients on personal goals through conversation, questions, planning and accountability. Coaching looks forward at what the client wants to change and how to do it.

What is the difference between a life coach and a therapist?

Therapy is provided by licensed professionals and can address mental health, healing and the past. Coaching is forward-looking, focused on goals and actions, and does not diagnose or treat any condition.

Does a life coach give advice?

Mostly they ask questions and reflect back what they hear. A coach may offer an observation or an option, but the client decides what to do with it.

Is a life coach regulated?

Rules about who can use the title and what services require a license vary by country and region. Check what applies where you live, and ask any coach about their training and experience.